POLYFRAME EVOLVES AT FIT
Polyframe will be announcing to visitors how it will be evolving on its stand (H30) at the FIT Show. The team will be talking about the recently enhanced offering from Polyframe, which is the UK’s largest PVC-u fabricator and the only one to offer five PVC-u systems.
Following its merger with Customade, Polyframe now brings five PVC-u systems from Veka, Halo, Eurocell, Rehau and Duraflex within easy reach of the installer. The move provides customers with a far greater choice of profiles than ever before and, for the first time, gives them the flexibility to buy multiple PVC-u systems to suit different end user requirements.
Gareth Thomas, Customade Group sales and marketing director, explains: “We’re tremendously excited about this year’s FIT Show because it’s the first major industry event since Polyframe merged with Customade Group and we want to share with everyone what Polyframe can now deliver. As the UK’s only five system fabricator, we can now bring the widest choice of PVC-u systems from one source. This allows installers to choose the best system to suit their individual needs and gives them the flexibility to pick one system for the higher end of the market and another more competitively priced system for the trade market.
“The Polyframe formula extends further though and we’ll be talking about how installers can benefit from a wider variety of colour options available across the systems and new marketing and showroom support to help their businesses to grow. The industry-leading marketing package that we developed for other Customade Group brands has achieved fantastic results and we’ll be doing the same with Polyframe to equip customers with all the tools and support they need to actively promote themselves and sell more windows.”
As part of its enhanced support package, Polyframe will demonstrating its improved window design and pricing software, which helps customers to easily design and price windows fabricated from any of the five systems from just one package. The team will also be talking about its comprehensive security guarantees from some of the industry’s leading hardware brands.
Since its merger with Polyframe in February, the enlarged, full-service Customade Group is now the biggest fabricator in the UK with revenues of more than £100 million. The group brings together some industry-leading brands and an enviable range of products, which spans PVC-u and aluminium windows and doors, composite doors, aluminium glazed roof products, sealed glass units and specialist glazing.
The Customade group now operates nationwide and employs 900 people in multiple manufacturing sites across the UK. The Group includes Polyframe (PVC-u), REAL Aluminium (aluminium), Atlas Glazed Roof Solutions (glazed roofs), Virtuoso (composite and paneled doors), Hourglass Seal (sealed glass units), and Fineline Aluminium (specialist glazing).