Geared For Gerda
Over the past ten years, the sales pitch for a fabricator/ installer like ourselves has moved dramatically from ‘eight windows and a free front door,’ to persuading homeowners that a new front door can match their décor, improve security and energy efficiency and make their home stand out from their neighbours. And all for this for the price of a couple of sofas.
Residential doors are no longer a once-in-a-lifetime repair and replace project – they are a lifestyle-driven home improvement.
The problem with the market being so strong and so crowded is that product differentials are eroding all the time. That is why, back in 2019, I decided to look around for something that would really stand out from the crowd. And something that could not only be installed by us and other installers we deal with – but could go out to the wider market in general.
I also wanted to address the often appalling customer service that is offered by some of the big brands
Gerda is a brand that is well known throughout mainland Europe and a household name in its native Poland. We had this Polish door fitter, Pavel, working for us at the time; a professional guy that I had a lot of time for. He kept coming back to base telling us what rubbish he had fitted that day and how ‘you need to fit Gerda doors, they are the best’, like a broken record. I decided to find out more, when our operations director announced that he Gerda from when he was involved in the public sector.
That discussions with Gerda progressed well was evidenced by the launch of the partnership at 2022’s FIT Show on one of the biggest stands at the event. We were run off our feet on all three days. We really impressed all the visitors to our stand, including the people who came over from Poland to support us. Gerda are right behind this UK project.
Engineered – aluminium and steel
Gerda doors are so well engineered with the use of aluminium or steel facings. This separates them from the legions of GRP and PVC-skinned products that dominate the composite door sector in the UK. Gerda is also manufacturer of security products (including padlocks). Its own brand of all types of door hardware and especially those for garage doors and the residential doors, again is known all over Europe.
An almost unique offering
There are relatively few aluminium door producers in the market and no significant steel door producers doing anything serious in home improvements. Gerda doors are weather proofed for Eastern European winters, with an obvious bias towards security and the engineering and manufactured quality is superb.
And they look great.
The specification of Gerda doors is impressive. Both steel and aluminium doors offer thermal transmittance as low as 0.74 W/m2K for solid doors and 0.81 W/m2K for glazed versions. The class leading Altus door being offered by Pioneer first in the UK boasts an 88mm depth, three chamber reinforced aluminium internal construction with PU cores, with FUHR multi-point security locks and hardware located into reinforced aluminium outer frames.
FIT Show visitors agree
Of the hundreds of visitors to our stand, we took 198 detailed contact forms from people that had examined the Gerda doors and who want to know more. These came from every area in the UK and Eire too.
We are already planning our transport drops and these doors will be opening in homes all over the place. If any reader thinks they might want a stand out door option in their portfolio, have a look on the website details below and then give us a call.
All enquiries to: Tina Beal, Gerda Doors at Pioneer, t. 01245 362236
Picture: The Altus door being offered by Pioneer first in the UK boasts an 88mm depth, three chamber reinforced aluminium internal construction with PU cores, with FUHR multi-point security locks and hardware located into reinforced aluminium outer frames.