FIT Show 2017 is fast approaching. Taking place at the NEC, Birmingham 23-25 May, it’s not the only thing that is right around the corner. With the final fixtures of the Premier league football season taking place the Sunday before the show, the organisers of the FIT Show have enlisted the help of talkSPORT to promote three of the biggest days in the fabricator and installer trade calendar.
With 81 advert spots in total going out from Monday 15th May through to Monday 22nd May, the eight day national campaign will reach 1.75 million listeners, who will each hear the advert on average 4.3 times. Of those 81 spots some will be slightly up weighted at key times such as the breakfast show.
Dedicated to bringing in key visitors and tradespeople to this year’s show, FIT Show Chairman, Matthew Glover, explained the reason for the investment: “The talkSPORT audience shares a very similar demographic to our typical FIT Show visitor profile, with 95% of listeners being male and a high proportion are ‘in the trade’.
“We’re always keen at the FIT Show to explore new ways to target a relevant audience which traditional marketing methods don’t reach. And with it being the close of the Premier League season it only made sense we collaborate with talkSPORT as there will be a heighted audience for all the last minute excitement.”
The FIT Show adverts will start between 00:00-06:00 on Monday 15th May. talkSPORT is widely available across the United Kingdom via DAB digital radio and 1089 or 1053 AM. You can also tune in at www.talksport.co.uk.