KÖMMERLING were presented with the award for Best Creative in the FIT 2019 marketing campaign at the show Gala Dinner for their #ComeAlong promotion, which not only helped drive footfall to their stand, but has already generated annualised new business returns to the tune of seven figures.
With companies across the fenestration and glazing industries all ploughing considerable monies in pre-show marketing, KÖMMERLING’s campaign was a standout performer harnessing PR, advertising, video, social media and through on-site promotions. It’s also been a campaign that’s really ignited interest in the KÖMMERLING brand, as the company looks to build its presence in the UK market further.
The #ComeAlong campaign fully reflected the strong product and marketing proposition and invited fabricators and installers to join in the shared business opportunities that were being presented on the stand. This was also an opportunity that was grasped over the three days to promote a new range of marketing materials, new Partnership Programme and a extensive range of world class window and door systems, including the new KÖMMERLING 76 flush sash.
Gareth Jones, managing director of profine UK and the KÖMMERLING brand commented: ‘Before we got to the show the interest and response from the #ComeAlong campaign was quite overwhelming and we secured new business before and during the show. The KÖMMERLING of today and tomorrow is very much a different beast to that of the past and we’re genuinely excited about our future prospects as are our customers.
He continued: ‘Yet to be presented with the award for best creative marketing campaign was not only humbling, but a reflection in the way in which we’re now engaging with the market as a whole.’