Demand for REAL Aluminium has increased at a remarkable rate with the number of new installers taking the leap to REAL growing by nearly 80%. Now one installer is urging fellow installation firms not to be daunted by aluminium after seeing his own business grow at record pace since leaping to REAL Aluminium.

Ipswich Trade Frames has boosted its already well established PVCu installation business by introducing REAL Aluminium into the range of products it now offers. The decision to expand has clearly paid off with the firm’s spend on aluminium predicted to show an incredible six-fold increase this year.

Jordan Shepherd, managing director of Ipswich Trade Frames, explains: “We’ve built up a very successful PVCu business but wanted to broaden our offering and make the most of rapidly rising demand for aluminium. Before working with REAL Aluminium, we had installed a few bi-fold doors but that was as far as we’d ventured into aluminium. With aluminium essentially unknown to us, we wanted to establish a partnership with a supplier that could provide the level of support, breadth of products and lead times we needed to take the leap with confidence and achieve volume growth.

“We were impressed with everything that REAL Aluminium had to offer to help us replicate the success and growth we’ve achieved in PVCu. We now source a wide range of high quality products on super-fast lead times and we can turn quotes round quickly with the REAL window surveying and pricing software. We have plenty of guidance and advice and the REAL marketing and showroom materials have helped us create a professional image to attract new customers and win business.

“Our move to REAL Aluminium was very straightforward and we were up and running almost immediately. If I was to advise anyone thinking about moving into aluminium, I would say – don’t hesitate, just go for it!”

REAL Aluminium is helping more installers like Ipswich Trade Frames to unlock the enormous potential of aluminium and benefit from the higher profit margins it brings by giving them all the tools they need to take their first steps into aluminium. Among the resources on offer to help them make a smooth transition to REAL Aluminium are a comprehensive showroom and award-winning sales and marketing support package.

Ipswich Trade Frames has recently created a new purpose-built showroom which displays REAL Aluminium windows, bi-fold doors, patio doors, French doors and back doors. The firm has also invested in a number of REAL Aluminium support materials, including showroom banners, hardware boards, retail brochures and branded folders to aid its impressive growth.

As newcomers to REAL Aluminium, Jordan and two colleagues recently attended a REAL customer experience day, which all REAL installers are invited to attend. These informative monthly events have been proven to boost confidence and rapidly increase the number of aluminium sales for installers.

Jordan adds: “The REAL customer day was very worthwhile for us. We met the REAL Aluminium team, saw the factory and the products and learned more about the support that’s on hand to help us succeed. The experience gave us even greater confidence in the quality of the products and the scale of the company behind them. This year is going to be a terrific year of growth for us in aluminium and we know that however big we get, we have a supplier that can keep pace with our needs.”

Designed to make sourcing aluminium easy, REAL Aluminium brings together a complete range of aluminium products, including windows, bi-folding doors, sliding doors, French doors, residential doors, flat rooflights and lantern roofs and an unmatched support package to help installers to promote and sell aluminium with ease.

To find out more about REAL Aluminium, call 01453 826884 or visit