R7, part of The Residence Collection, is proving increasingly popular in Chalk White and in premium foiled finishes as the ultimate 75mm high performance flush inside and out window, for both contemporary and heritage installations.
While much of the industry talk is of foiled finishes, something that they’ve led the market on for some years, sales of unfoiled windows and doors can’t be ignored as the Chalk White finish of R7 shows. But this unique window from The Residence Collection isn’t just another white window, as the flush internal and external design clearly shows, but is a premium proposition when paired with period inspired hardware and communicated through outstanding consumer marketing materials from the company.
With a slim sash, R7 has outstanding sightlines and the choice of three different glazing beads including decorative, staff and square and with options for triple glazing as standard. The superior performance of R7 is down to the 75mm depth of both frame and sash, each harnessing a unique 7-chambered design.
Sarah Hitchings, sales and marketing director of The Residence Collection commented: ‘While much of the talk about foils has been inspired by our market leadership, the market for flat white or Chalk White as we have branded it, takes account for over 50% of the market. The underlying catalyst for this is product differentiation, something that we have in abundance within The Residence Collection.
She continued: ‘R7 is a flush inside and out window that looks exceptional regardless of finish and at 75mm front to back with a 7 chambered platform, it’s also a technical pioneer in the segment for energy efficiency and acoustic performance. Both trade and consumer demand are clearly about standing out and with an increased range of support materials, we’re actively helping our customers to exploit these opportunities.’