Customade Group has been shortlisted for an incredible four awards at the forthcoming G18 awards. Virtuoso Doors and REAL Aluminium – are up for ‘Promotional Campaign of the Year’, whilst Fineline Aluminium has been shortlisted for ‘Commercial Project of the Year’ and Stevenswood Trade Centre is a finalist in ‘Trade Counter of the Year’.
David Leng, group chief executive at Customade Group, says: “Last year, we were proud to be nominated for two awards, so we couldn’t be happier to be shortlisted for four awards at this year’s event. REAL Aluminium won ‘Promotional Campaign of the Year’ at the G17 awards and now, with REAL and Virtuoso both up for the same award this year, we are really hoping to hold on to that trophy! This year has been remarkable for Fineline Aluminium and Stevenswood Trade Centre too and we’re over the moon for them to be named as finalists in two very competitive awards.
“There has been a lot of effort from everyone at Customade Group this year to improve our levels of quality and service to help our customers achieve growth and these award nominations really do honour the hard work of our team. Congratulations to all the other G18 finalists – we look forward to celebrating with you in London.”
The nomination for Virtuoso Doors in ‘Promotional Campaign of the Year’ recognises the success of its ‘Crafted Precision’ campaign, which was instrumental in helping the brand to achieve phenomenal growth in 2018. Tasked with positioning Virtuoso as a leading composite door manufacturer and drive new business, the Virtuoso team created a campaign that resulted in an exceptional year on year growth of more than 50%.
The ‘Take the Leap’ marketing campaign from REAL Aluminium became a novel talking point in 2018, earning the brand its nomination for ‘Promotional Campaign of the Year’. Fun and engaging, the targeted campaign spread the message that experienced and inexperienced aluminium installers alike can easily make the most of the profitable world of aluminium. The campaign was a swift success, helping REAL Aluminium to generate five times more new business than originally predicted.
Leading manufacturer of high end aluminium products, Fineline Aluminium, is one of six contenders up for the ‘Commercial Project of the Year’ award. Fineline was shortlisted for its sensational glazed installation at Reading Lido, which drew on the team’s extensive design and development skills. Full height, ultra-slim glass facades from Fineline were used to renovate Reading Lido, which is a listed building.
National trade counter network Stevenswood is hoping to take the title of ‘Trade Counter of the Year’ at this year’s awards. With a chain of 37 trade counters supplying a wide range of window, door and roofline products, Stevenswood has focused heavily on customer service during 2018. A number of key resources, including a new website and internal CRM system, have been introduced to deliver an exceptional customer journey.
The renowned G awards celebrate and reward excellence in the glass and glazing industry. The winners will be announced at the VIP awards ceremony and gala dinner, which will be held at the London Hilton on Park Lane on 30 November.