Solidor continue to build on what is widely accepted as the strongest consumer brand in the composite door sector, with a newly developed website that capitalises on the very latest digital technologies and thought processes.
The website homepage has been completely transformed from a flat scrolling page to one that uses parallax scrolling, a new technology that takes a 2D image and adds an element of depth, thereby helping to create a new virtual experience. Solidor’s renowned consumer imagery is utilised to the full, while there is also an area where a typical Solidor door is exploded offering several hotspots which highlight key product features.
On the newly developed homepage are also options to change doors on a static image, along with details of the newly expanded colour range which includes Lavender, Cobalt Blue and Twilight Grey. Scrolling further down the page are interactive and selection driven sections for glass types and hardware, while security is highlighted with a section on the 3 Star Ultion cylinder, which is offered on all Solidor doors as standard.
Firmly positioned at the middle, bottom of the page as you scroll is a direct link to the Door Designer, so that consumers can quickly build their perfect Solidor. If would be customers haven’t already looked to identify their local Solidor partner at the bottom of the home page, they can also do so at the end of the Door Designer, where there is a Request Quote button.
Gareth Busson, head of sales and marketing for Solidor commented: The new developments on the Solidor website are part of our ongoing investment in digital technologies and software, including Solidor Cloud 2.0. We’ve introduced latest thinking into the changes to the homepage in a way to better engage consumers from what was already a world-class website to one with an even greater focus on interaction with the end user.
He continued: ‘Building a consumer facing brand builds loyalty, pull through demand and ultimately sales for us, all with digital marketing technologies very much to the fore. It’s also a strategy that will serve us well into the future as we look to build further equity in the Solidor brand.’