Outdoor living pioneers the Milwood Group are celebrating a very successful debut appearance at the British Blind and Shutter Show 2018.
The Kent-based specialists wowed visitors at the Ricoh Arena in Coventry with their newly expanded Alfresco range of premium verandas. The show generated an impressive number of leads and enquiries for the Milwood team, with appointments made with new, potential customers across the country.
“With more and more businesses exploring the outdoor living market, we wanted to exhibit at the BBSA Show to test the waters and explore how this market responded to the opportunity and our high-end aluminium verandas. We’ve been pleasantly surprised by the great response we received from show-goers,” comments Mark Wood, Managing Director at the Milwood Group.
“As members of the BBSA (British Blind and Shutter Association), it was great to exhibit at the show and present a fresh approach and a valuable new market to awning and shelter installers. In reality, our Alfresco range of verandas provide the perfect entry point for new businesses to take advantage of this buoyant market and will ultimately be a familiar style of product for many companies in this sector.
“Our team are now hitting the road, connecting with those businesses we met at the show which is not only fantastic to see but proves it was certainly worthwhile for us to exhibit.”
Combining three distinct veranda systems, the Alfresco range provides businesses with a high-end, easy-to-install solution for any property and any demand. Alongside the period aesthetics of the Traditional Alfresco, the range also covers the latest design trends with the Contemporary Alfresco, and even offers something subtler in the form of the Lifestyle Alfresco – a smart, more rounded system that’s suitable for a wide range of uses.
Each system is available in a wide range of colours, can span up to six-metres without interruption and can extend six-metres out from the property. The Alfresco collection, along with Milwood’s complete range of aluminium canopies, verandas and pergolas are available with a range of added-value touches included integrated lighting, wall-mounted heaters and can even be upgraded with the glass room package to create an enclosed outside space complete with sliding glass panels.
New trade partners are enrolled on a one-day course at Milwood’s Training Academy before receiving their first order. This free service, which provides full product and installation training to new customers and their fitters, was recently announced as a finalist for ‘Training and Development Initiative of the Year’ at the industry’s prestigious G18 Awards.
The next exhibition for Mark and the Milwood team will be once again at The FIT Show, taking place next year at the NEC in Birmingham between the 21-23 May 2019.