Insight Data, the industry’s respected data specialists have strengthened their extensive prospect database for the glazing and construction industries with the launch of their brand-new Builders Merchants database.

The result of the hard-work of Insight Data’s in-house research team, the new database combines accurate business information and contact details for over 6,000 builders merchants across the country. The database covers both national builders merchant networks as well as the regional, independent outlets and can be segmented further into both ‘heavy’ and ‘light’ merchants, with categories for each building sector.

“After months of due diligence and hard-work from our specialist research team, we are delighted to announce the launch of our new Builders Merchants database,” comments Jade Greenhow, Operations Director at Insight Data. “Long gone are the days of fabricators dealing solely with installers. Today, a diverse range of tradespeople make up the market, ones who rely almost entirely on merchants for their building products, tools and consumables and heavy-side goods (bricks, cement and concrete).

“This new breed of builders and ‘builder installers’ have fuelled the growth of Builders Merchants and have created a market that spans the country and is worth £billions. It means that for businesses to expand and to capitalise on this growing strand of the market, they need to communicate directly with buyers and decision makers to get their products available in these merchants.

“For over a decade, our prospect data has been providing customers with unparalleled access to potential customers. Whether its Builders Merchants or one of our five other industry databases, we allow customers to create high-impact, highly-targeted campaigns that forge new partnerships and win new business.”

The new database is available through Salestracker, Insight Data’s powerful portal combining an online prospect database, CRM system and an integrated email marketing platform. From there, businesses can build data lists based on prospects in their local area, or alternatively can build national campaigns including prospects from one or many of Insight’s databases.

In addition to Builders Merchants, Salestracker customers can also unlock accurate prospect data and marketing intelligence from the fenestration & glazing, housebuilders, local builders and main contractors databases. Just recently, the firm also added an Interior Designers database – a popular addition to their Architects dataset. In total, Insight Data offers real-time data for almost 70,000 potential customers across the fenestration and wider construction industries.