FENSA has announced further details of the extensive ‘All the Proof You Need’ TV campaign it launched in early March. The campaign is designed to make homeowners aware of the importance of obtaining a FENSA certificate to ensure their windows and doors are compliant as well as emphasising the importance of appointing a FENSA Approved installer to fit them.
The advertisement, which will run until the end of 2019, will be shown across the UK on a range of carefully targeted TV channels that will provide more than 190 million ‘impacts’, the figure that refers to the number of unique viewings of the advertisement.
Now FENSA has announced the programmes that its ground-breaking advertisements will be shown against, with a schedule that includes Keeping Up with the Kardashians, Judge Judy and Fireman Sam. Others include Hairy Bikers Best of British, Escape to the Country and The Great British Bake Off in addition to dozens of other popular special interest programmes.
The wide ranging campaign, the first of its kind to hit the UK home improvement market, is designed to reach home improvers at every level and with a diverse range of viewing habits across a TV schedule that runs throughout the day and evening, seven days a week. Screening times vary, again to provide maximum coverage and impact.
FENSA Managing Director Anda Gregory, says the campaign is already achieving its goals: ‘Early indications are that the TV campaign is proving to be very effective. Existing members are reporting more homeowners asking for their FENSA certificates, and membership applications from installers has also increased, both key objectives. This is very promising so early on.’
Trade advertising and public relations, a significant presence at the FIT Show, regional roadshows, social media and other industry presentations are reinforcing the TV campaign. ‘FENSA is now far more than a self-certification scheme,’ added Anda.