While the industry may well be in the latter stages of lockdown, The Residence Collection has continued to inspire installers with several educational e-mail bulletins designed to help installers with their marketing.
As a business that’s renowned for its marketing presence, brand platform on social media and for the sumptuous photography, these handy e-mails are reminders for installation partners about best practice and have been carefully presented in an informal way.
For the many on lockdown, it’s a unique opportunity to review and analyse their respective businesses and marketing is something that will be pivotal as the nation starts back to work, albeit slowly, in the coming weeks. It’s been a hugely saddening and unparalleled event that will no doubt dominate the media for the remainder of the year.
However, for those with greater spare time on their hands, it’s an opportunity to audit their business and re-evaluate what they are doing with product and marketing. The first two bulletins focused on social media and photography tips, something that The Residence Collections unquestionably excels at.
Sarah Hitchings, sales and marketing director of The Residence Collection commented: ‘It is an unprecedented time for the nation as a whole, yet for our industry to thrive, we need to get back to doing what we do best in terms of sales, marketing and manufacture. These e-mails that have been carefully collated and have been presented in an informal way to help installation businesses, as they look to return to work.’
She continued: ‘As we come out of this position, it’s critical that businesses are fully visible to consumers and a little investment in marketing now will pay dividends in the weeks and months to come.’