Liniar, one of the UK’s leading systems companies well-known for its innovative PVCu window, door and conservatory systems, has joined forces with Insight Data.
The industry giant will use Salestracker to help power its sales and marketing strategies. Combining an online prospect database, CRM system and email marketing platform, Salestracker allows Liniar to unlock over 60,000 contacts across the fenestration and wider construction industries.
“As you can imagine, we are incredibly proud to partner with Liniar, one of our industry’s biggest names,” comments Jade Greenhow, Insight Data’s General Manager. “We are looking forward to working closely with the fantastic team at Liniar to provide the information and the market intelligence they need to continue to grow the business from strength to strength.”
“Liniar joins a whole host of major systems houses who rely on us for their industry-specific data, which is a great validation of not only our service and products like Salestracker, but of the quality of our data.”
Insight specialises in real-time data, adopting a comprehensive seven-stage verification process which includes over 20,000 research calls every month and a live feed from a credit reference agency that identifies any businesses that have folded, moved or changed owners. This ensures Salestracker users only access the most accurate data, updated instantly.
“We are delighted with Insight Data, who even at such an early stage in our relationship has really gone above and beyond for us,” adds Charlotte Curtis, Liniar’s Business Development Manager. “The whole team has been responsive to our feedback and requests, resulting in information that’s perfectly tailored to our needs. We absolutely love everything Insight Data has done for us and we couldn’t be more impressed with both Salestracker and STEM.”
Sue Davenport, Marketing Director at Liniar comments: “It’s important for Liniar to develop relationships with the fantastic installers who regularly fit our products, particularly as we prepare for the launch of our Installer Training Academy in 2018. Salestracker and STEM are already enabling us to reach out to loyal Liniar installers and Jade and her team have been so responsive to any questions we’ve had.
“We are really excited by this partnership and see Insight Data and Salestracker as integral parts of our future strategy.”