The South-Tyrolean family business is among the biggest window suppliers in Europe. The company recently opened its Finstral Studio Borehamwood in north London, launching its appeal to resellers in the UK. Finstral will also be making its debut at the FIT Show this year. We asked Andreas Simmer, Head of Finstral UK, about his plans and ambitions.

 

Mr. Simmer, Finstral is another supplier of continental windows that has decided to come to the UK. Can you tell us why and what your company has to offer the UK market?

I would say it was about time. On one hand UK has a strong premium segment for high-quality building goods, which makes it an attractive market for Finstral. And on the other, anyone who is familiar with continental window suppliers knows that Finstral undoubtedly offers one of the most sophisticated window systems in Europe. Since I started talking to UK dealers and architects about our products, the feedback I keep getting is that this wide range of possibilities in terms of functionality and aesthetics has not been seen before. So this is the pitch.

 

Finstral is making its debut at the FIT Show in Birmingham this year. What can visitors expect from your presence at the event, and what are you hoping to achieve?

We’re really excited to be part of the FIT Show this year—it’s the perfect platform for us to introduce Finstral to the UK market and connect with professionals who are looking for something different in the world of windows and doors. Stand S70 will showcase the full scope of what we offer: premium-quality products, a modular system that allows for real design flexibility, and a level of craftsmanship that sets us apart. More than anything, we’re here to start conversations. We want to meet dealers, resellers, and industry experts who are looking for innovative, high-margin solutions that can truly differentiate their business. We encourage everyone to stop by, experience the Finstral difference for themselves, and explore the opportunities of working with us.  

 

What makes the Finstral product range so special? What are the brands unique selling propositions?

Windows are often still seen as a commodity. But in reality, they are an investment for decades. It is therefore worth opting for a better and more beautiful product. Finstral really masters this offer, thanks to its consistently modular product range, its uncompromising material, construction and installation quality and its sense of aesthetics. After all, the strongest sales factor is ultimately beauty. And with Finstral, beautiful windows are really good business.

 

In addition to the products, Finstral attaches great importance to the “Finstral Studio” showroom concept. What is it all about? And what can visitors of the Finstral Studio Borehamwood expect to see?

If you want to sell good and beautiful windows and convince customers to opt for added value ... you have to make sure that they experience windows anew. This is why the Studio concept is an important pillar of the Finstral sales strategy. Let’s make a simple comparison: no customer would buy a kitchen without visiting a kitchen studio first. The same applies to new bathrooms: no one would choose the elements without at least visiting one sanitary showroom. And that’s why it was clear to us that we would start our market entry in the UK with the opening of our own Finstral Studio.

Our first British Finstral Studio doesn’t aim for end customers, but mainly for dealers or other professionals who want to inform themselves about the Finstral product range and our premium sales strategy. We explain all the functional and aesthetic options of Finstral elements from the outside, i.e. the façade side; the center, i.e. the core of the window; the inside, i.e. the living side; and all around, i.e. the service around the window. At Finstral, this principle runs through the entire consultation, from the website to the catalogue to the item text in the offer. The best option is to visit finstral.com/borehamwood or make an appointment with us directly in the Studio.

 

Register Your Attendance to stand S70 using the link below:

Book your free FIT Show tickets today: https://forms.reg.buzz/fit-show-2025/?exhibitor-inviter=afc5fef6-b2e1-11ef-942c-000000000000

Visit Finstrals new studio in Borehamwood and become a Finstral partner today; visit finstral.com/borehamwood or contact our UK team at borehamwood@finstral.com