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29 Jul 2021

SMART READY

SMART READY

After recently bowing out from FIT 2021, making the difficult decision to announce September was too early for the show to be put on responsibly, Giovanni Laporta, inventor and innovator of Smart Ready® praises the conviction of the shows organisers to postpone the September 2021 event.

Gio comments: “I’m really happy the show has been put back to next spring in May. It just feels it is the right thing for visitors’ and exhibitors’ safety and for ROI. Obviously, it is hugely disappointing as a business that we won’t be able to launch the Smart Ready Futureproof Home® as planned for the September show, although we will shortly be announcing a programme of pre-launch demos for existing customers from September 2021. To my mind, there was no other option to postponing the elephant in the room. The decision taken is by no means a negative action – quite the opposite in fact. Positive actions are often forced to the surface when we accept the negative actions and some of the toughest decisions we ever make are made in times of crisis.

“Leaders lead. Nickie West, FIT Managing Director needs to be acknowledged for her leadership and we as an industry need to reset ourselves and put our collective brands and passion behind Nickie and her team for May FIT 2022. I for one am looking forward to a more spectacular show.”

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