Ambitious businesses have the chance to win a stand at the UK’s leading dedicated trade show for the window, door, glass and glazing industry, as FIT Show and Window News bring back their ‘Win a Stand’ competition for FIT Show 2027.

Returning to the NEC Birmingham from 18-20 May 2027, FIT Show is once again partnering with Window News to give one deserving business the opportunity to exhibit, raise its profile and connect with thousands of industry professionals.

First launched ahead of FIT Show 2023, the competition was created to support new and emerging brands looking to make their exhibition debut, as well as businesses seeking an opportunity to reconnect with the market and showcase their latest products and innovations.

The initiative has already delivered a valuable springboard for ambitious companies. The inaugural winner, truhouse, used its stand at FIT Show 2023 to promote its national franchise network and connect directly with installers.

For FIT Show 2025, HWL Windows was crowned the winner, securing an exhibiting opportunity to showcase its premium colour offering across The Residence Collection and Sheerline Aluminium.

The specialist manufacturer used the opportunity to demonstrate its product capabilities and distinctive finishes while raising its profile among key industry audiences. Its creative entry even featured an original song created using AI to communicate the business’s achievements and ambitions.

The competition returns for 2027 to help another business take its next step, providing not just physical exhibition space but a package of marketing and PR support to maximise the opportunity.

FIT Show brings together manufacturers, fabricators, installers, specifiers and other industry professionals to discover new products, share expertise and build relationships. For businesses looking to grow, exhibiting offers a valuable opportunity to demonstrate products in person, start meaningful conversations and build trust with prospective customers and partners.

FIT Show event director Nickie West said: “We’re delighted to be bringing back ‘Win a Stand’ for FIT Show 2027, giving another ambitious business the opportunity to put itself in front of the industry and make valuable connections.

“We know that taking exhibition space can be daunting for some businesses. This competition helps remove some of the barriers, giving the winner the opportunity to showcase its products or services, meet potential customers and raise its profile with a highly relevant industry audience for free, and with the full support of the FIT Show team.

“Exhibiting is about so much more than showcasing products. It’s about building relationships, demonstrating what makes your business different and creating opportunities for future growth. In an increasingly digital world, the value of face-to-face conversations and the trust they help build should never be underestimated.

“Previous winners have shown just how much creativity, innovation and ambition exists across our industry. We’re looking forward to discovering the next success story and helping another business make its mark at FIT Show.”

Window News publisher Gerald Batt added: “We’re proud to be partnering with FIT Show once again to offer a business the chance to exhibit at one of the most important events in the UK fenestration calendar.

“We’ve seen how valuable this opportunity can be for previous winners, and we’re excited to see the entries for 2027. If you have a great story to tell and something different to bring to the industry, we want to hear from you.”

The competition

Ready to put your business in the spotlight?

Whether you are an emerging brand looking to make your exhibition debut, a growing manufacturer with an exciting new product, or a business looking for a fresh opportunity to engage with the market, ‘Win a Stand’ could be your route to FIT Show 2027.

Applicants are invited to make the case for why their business deserves to win, outlining what makes them different, what they want to achieve and how exhibiting at FIT Show could help them reach their goals.

Entries could highlight product innovation, sustainability initiatives, a compelling business growth story, a distinctive approach to customer service or the ambition to bring something new to the industry.

What you’ll win

The successful applicant will receive a Crystal Stand Package featuring 12m² of exhibition space, including walling, lighting, an electrical connection, carpet and furniture, ready for the winning business to add its branding and products.*

The prize package also includes:

• A press release announcing the winning business and its participation at FIT Show 2027.

• Marketing and PR support in the run-up to the event.

• A FIT Show TV interview at the exhibition, giving the winner an additional platform to tell its story.

Together, these benefits are designed to help the winner make the most of its FIT Show debut, build awareness and connect with potential customers and partners.

How to enter

To enter, businesses must submit a short application outlining:

• Company details: Name, website and an overview of the business, including its products and services.

• Target audience: The customers, partners or industry groups the business wants to reach.

• Company background: When and why the business was established, its journey so far and its ambitions for the next five years.

• The winning case: A 500-word statement explaining why the business should win a stand at FIT Show 2027. Applicants should highlight what sets them apart, their achievements, innovations, values and how they would use the opportunity to support their future growth.

The judges are looking for a compelling story, a clear sense of ambition and a strong case for how exhibiting at FIT Show could make a meaningful difference to the business.

Where to enter

Applications can be submitted via Window News. 

Entry deadline: January 31st 2027. 

Winner announced: February 28th 2027.

The judges: Representatives from FIT Show and Window News. 

For further information about FIT Show 2027, visit www.fitshow.co.uk.

Terms and conditions apply. The prize package and competition details are subject to final confirmation.

FIT Show 2027 takes place at the NEC Birmingham from 18 - 20 May. To find out more, visit fitshow.co.uk.