As a rapidly growing composite door manufacturer, Comp Door has built its reputation on product innovation, installer-focused service and a commitment to quality that runs through everything from design to delivery. With a strong presence in the trade and a clear eye on long-term brand building, FIT Show 2025 was a pivotal platform to showcase the next chapter in its growth story.

Comp Door returned to FIT Show 2025 with a clear focus: generate leads, build brand awareness, and put new product innovation firmly in front of the market – and they delivered on all three. Over three days, the team used the show not just as a sales platform, but as a hub to connect with prospective clients, existing customers, partners and suppliers, strengthening relationships across the board.

Delivering measurable results

Launching the new Border Door styles and Meir Park glass range at FIT Show proved to be a pivotal move for Comp Door. The products attracted strong interest on the stand and, crucially, translated into tangible commercial outcomes once the team followed up post-show.

Comp Door has already converted 27 new spending customers, resulting in over 350 orders and 330 Border Door sales to date. These results underline the value of going to market with a clear proposition and a joined-up plan to generate and nurture leads ahead of and beyond the three days of the show. 

 

Engaging core audiences

A broad mix of installers, fabricators and trade counters visited the stand, with installers showing the highest levels of engagement. The team tailored their approach accordingly:

• New prospects were given full, end-to-end demonstrations of the doors to showcase performance, aesthetics and technology in context.

• Existing customers were walked through the latest additions, including the new Border Door styles, Meir Park glass and other range updates.

This balance of education, reassurance and innovation helped Comp Door deepen relationships while opening up fresh opportunities.

Showcasing innovation on stand

FIT Show 2025 provided the ideal platform to introduce Comp Door’s latest product developments. On stand, the team launched:

• The Border Door range, featuring six new door styles.

• The Meir Park decorative glass range.

• SleekSkin options and Kubu smart technology.

They also unveiled a prototype of the new Coastal Satin Brass hardware. Feedback from visitors was so positive that this finish has since been added to the permanent product range – a direct example of the show shaping future innovation.

Partnering for impact

Collaboration played a key role in Comp Door’s success at FIT Show 2025. Throughout the event, they worked closely with Kubu, with at least one Kubu representative on the stand at all times to demonstrate the smart technology in real time.

This was the first year Comp Door had hosted a supplier partner on their stand, and it paid off – enhancing visitor engagement, improving product understanding and reinforcing the benefits of integrated smart solutions.

Networking, social value and the FIT community

The social side of FIT Show was another highlight. During the late-night networking session, Comp Door partnered with PIGS to open up their stand as a relaxed space for attendees to socialise and connect. Their position next to the hosted area helped create a natural flow of visitors and conversations.

The result? The most social FIT Show Comp Door has experienced to date – and, in their view, the most successful in terms of industry engagement, relationship building and visibility.

Award-Winning Momentum

Comp Door also earned Highly Commended in Best Overall Marketing Campaign at the FIT Show 2025 Marketing Awards, praised for outstanding digital engagement, immersive storytelling, live demos and influencer content that drove record footfall.

“We are incredibly proud to receive this recognition from FIT Show 2025, especially against such outstanding competition. This award reflects the passion, expertise, and commitment our team puts into everything we do.” Richard Diliberto, Sales Director, Comp Door

Advice for future exhibitors

Asked what guidance they would offer to other brands considering exhibiting, Comp Door’s message is clear. Richard adds: “Have a clear business strategy in mind when planning for FIT Show. Know what you want to achieve over the three days, and ensure this direction is reflected in everything from the team representing your business on the stand, to the materials you provide, the stand design, and even your location in the hall. When planned well, FIT Show is a fantastic opportunity to maximise engagement and results.”

 

Their experience shows that when objectives, product focus and execution are aligned, FIT Show can be a powerful driver of new business, stronger relationships and long-term brand growth.

 

FIT Show event director, Nickie West adds: “Comp Door's success at FIT Show 2025 exemplifies how strategic planning, innovative product launches and genuine collaboration can drive exceptional commercial results and strengthen industry relationships.”

 

Ready to take your place at FIT Show 2027? Join industry leaders like Comp Door and bring your brand to life at the  NEC Birmingham, 18 - 20 May 2027. Secure your stand today and be part of the UK’s only dedicated trade event for fabricators and installers. Enquire now to maximise your impact.