Affordable Windows Group is one of the UK’s leading trade manufacturers and suppliers of PVCu and aluminium windows, doors, and more, with over 30 years’ experience delivering quality and choice to the industry. With a turnover exceeding £50 million and a workforce of more than 300 employees, Affordable Windows Group combines industry expertise with employee ownership principles to drive its continued success and innovation.

In their debut appearance at FIT Show 2025, Affordable Windows Group demonstrated bold design choices, extensive product innovation, and valuable industry collaboration that helped them forge new customer relationships and reinforce their market position.

Read on to discover how their striking gold powder-coated French door sparked conversations and secured orders, how they engaged installers and fabricators alike, and why their strategic partnerships played a vital role in their successful first show experience - insights that can inspire prospective exhibitors planning for FIT Show 2027 and beyond.

Strengthening Brands and Welcoming New Customers

Affordable Windows Group made its FIT Show debut in 2025 with clear goals - to welcome new customers into the fold and to strengthen the presence of its Decorio and Timberlook brands within the industry. Their objective was to establish a robust footprint and showcase the breadth of their product offering to a broad audience.

Results That Speak for Themselves

The company celebrated measurable success, gaining a handful of new customers who now regularly place orders. Notably, these new clients are ordering across multiple product lines, including both uPVC and aluminium, validating Affordable Windows Group’s diverse and competitive portfolio.

One standout product was the Decorio External Collection French Door, which was powder-coated in a bold gold finish exclusively for the show. The eye-catching door divided opinions on the stand - a mark of a successful exhibition moment. Since FIT Show 2025, Affordable Windows Group has secured two confirmed orders of this exact finish, proving that taking design risks can spark interest and business results.

Engaging the Right Audience

Attracting mainly installers, Affordable Windows Group’s stand welcomed a mixture of fresh faces and familiar clients rekindling their relationship with the brand. Fabricators also visited - some openly intrigued as competitors - a reassuring sign for the company’s market position. Strategic adjacency to Aluplast, partners who supply profiles for the Timberlook range, enabled seamless referrals and reinforced collaboration.

Highlighting Innovation and Uniqueness

Affordable Windows Group’s stand was a showcase for the Decorio brand, featuring a curated selection of its collection. Attention-grabbing products like the gold French Door and the Internal Collection sliding door in Painswick finish stood out for their innovation and rarity in the UK market. This unique product differentiation generated buzz and served as a real talking point throughout the event.

Power of Collaboration

Being placed next to trusted partner Aluplast enhanced the exhibitor experience, with mutual support playing a crucial role onsite. The company also reconnected with longstanding collaborators Ultraframe, demonstrating how FIT Show facilitates valuable relationship-building opportunities, especially for team members less frequently engaged in external events.

Networking Beyond the Stand

While time on the stand was fully booked, the Affordable Windows Group capitalised on late-night networking events to share insights and gauge industry sentiment. Such informal interactions proved instrumental in fostering meaningful connections and exchanging perspectives on market trends.

Looking Ahead to 2027 and Beyond

FIT Show 2025 provided Affordable Windows Group with critical market intelligence, highlighting areas of strength and exposing potential gaps. This insight is guiding the company’s strategic planning for growth and innovation leading up to FIT Show 2027.

Voices from the Team

“Exhibiting at FIT Show 2025 was a pivotal moment for us. Meeting installers and fabricators face-to-face gave us invaluable feedback and opened doors to new partnerships that continue to grow," says Amelia Gaughan, head of marketing at Affordable Windows Group.

Nickie West, FIT Show Event Director, commented: “Affordable Windows Group’s first-time presence highlighted how FIT Show brings fresh energy and innovation to the industry. Their FIT Show 2025 debut perfectly embodied our ‘We FIT Together’ campaign, with bold product choices and a strong collaborative ethos - exactly what makes this event so valuable for exhibitors and visitors alike. ”

Advice to Future Exhibitors

Amelia concludes by stressing the importance of a clear exhibiting strategy: “Know why you’re there and what you want to achieve. Stand placement matters - choose wisely. And invest in a stand designer who understands your brand vision. When these elements align, success follows.”

Ready to take your place at FIT Show 2027?

FIT Show 2027 returns to NEC Birmingham from 18 - 20 May. Join leading brands and innovators in shaping the future of the industry, like Affordable Windows Group. Secure your stand today and be part of the UK’s only dedicated fabricator and installer trade show. For exhibitor enquiries, contact the FIT Show team to discuss options and opportunities tailored to your business.