Hörmann: Doubling Down on Door Solutions at FIT Show 2027

Hörmann is one of the UK’s leading providers of entrance and garage door solutions, trusted by installers and homeowners alike for reliable, fitter‑friendly products and strong aftersales support. Building on the success of FIT Show 2025 – where the brand combined an engaging product showcase with creative visitor experiences including its inaugural Germanfest – Hörmann will return to FIT Show 2027 with a stand twice the size, underlining its long‑term commitment to the event and the UK installer community.

“FIT Show has proved to be a powerful platform for us to engage with both new and existing customers, showcase the breadth of our entrance and garage door ranges, and bring the Hörmann brand to life in a really memorable way,” said David O’Mara, Hörmann UK marketing manager. “The results from 2025, in terms of visitor engagement, new accounts and brand visibility, made it an easy decision not just to return – but to double our space for 2027 so that we can do even more for our customers.”

Stand‑out results at FIT Show 2025

At FIT Show 2025, Hörmann’s stand delivered:

• Consistently high levels of footfall across all three days, with a strong mix of both existing and prospective customers spending quality time on the stand.
• Highly positive feedback on both the breadth and quality of products on display and the engaging, interactive nature of the stand – from the “Door Secure Team” appearance by Wolf from Gladiators to the Hörmann claw machine.
• A 150% increase in registered visitor numbers compared to FIT Show 2023, translating directly into four new customer accounts and a strengthened pipeline of opportunities.

Together, these results demonstrated the effectiveness of Hörmann’s strategy in using FIT Show as both a sales and relationship‑building platform, reinforcing its reputation as a reliable, stable and trusted business partner.

 

Putting installers at the heart of the experience

Installers – both new and long‑standing partners – were the primary audience engaging with the Hörmann stand in 2025. The team focused on:

• Showcasing the full range of fitter‑friendly entrance door solutions, including Hörmann Truedor composite doors and theirsteel and aluminium solutions.
• Highlighting popular garage door products such as the RollMatic T roller garage door, designed specifically with ease of installation in mind.
• Demonstrating how Hörmann helps installers expand their portfolios with confidence, offering reliable products, technical support and a clear route to diversification.

This installer‑first approach will be taken even further at FIT Show 2027, with the larger stand enabling , clearer product zoning and enhanced areas for advice and one‑to‑one conversations.

 

Germanfest, engagement and the power of We FIT Together

Hörmann’s inaugural Germanfest was a standout moment of FIT Show 2025. By opening the stand for the Wednesday evening networking event – complete with Hörmann‑branded theming, an Oompah band, traditional German food, and branded steins – the team turned their space into a buzzing social hub.

More than 200 portions of food and over 500 pints of beer were served within the first hour alone, creating a relaxed atmosphere that encouraged genuine conversation and deeper connections across the industry. The success of Germanfest highlighted how creative hospitality, layered on top of a strong product story, can make an exhibitor’s presence unmissable.

 

Looking ahead: why Hörmann is doubling its stand for FIT Show 2027

Hörmann has ambitious growth plans for its Hörmann Truedor composite door range, and FIT Show 2027 will play a central role in this strategy. A comprehensive promotional programme during 2026 will target end consumers to build brand awareness and generate demand, feeding qualified leads directly through the installer network.

 

FIT Show 2027 will act as the culmination of this activity – a live environment where:

• Installers can see the expanded Hörmann Truedor range and wider entrance and garage door portfolio in one place.
• New and existing partners can explore how Hörmann can support them with marketing, training and aftersales.
• The increased stand size will allow for more immersive product zones, stronger storytelling and a refreshed Wednesday night hospitality  experience that celebrates the strength of the Hörmann community.

“Hörmann’s decision to double its stand space for FIT Show 2027 is a huge vote of confidence in the power of the event,” said Nickie West, Event Director, FIT Show. “They showed in 2025 how a brand can combine great products, creative engagement and friendly hospitality to deliver a standout presence. We’re excited to see how they build on that success in 2027 – it’s a brilliant example of how We FIT Together as an industry.”

Advice for future exhibitors

Reflecting on their journey so far, Hörmann’s advice to future exhibitors is clear:

• Start planning early and treat FIT Show as an integrated campaign, not just three days on the stand.
• Design an impactful stand that showcases products clearly and creates reasons for visitors to stop, stay and talk.
• Invest in engagement and follow‑up – from on‑stand experiences like Germanfest to structured post‑show processes that turn conversations into long‑term relationships and new business.