We FIT Together - A Spotlight on Quickslide

Quickslide, a West Yorkshire-based windows and doors manufacturer, has been a longstanding and highly respected exhibitor at FIT Show, consistently delivering vibrant and engaging showcases that highlight their innovative product range and commitment to installer success. Known for their ability to blend creativity with industry expertise, Quickslide’s presence at the show is always a highlight, drawing visitors with compelling demonstrations, interactive experiences, and a clear focus on supporting their trade partners.

This case study explores how Quickslide turned a last-minute FIT Show 2025 entry into an award-winning campaign, highlighting their marketing success and setting the stage for continued growth and innovation at FIT Show 2027.

Harnessing creativity and community to drive show success

Although Quickslide joined the FIT Show 2025 lineup later in the campaign than many other brands, they quickly made their mark with high-energy, innovative social media content and engaging on-stand presence. Known for their dynamic marketing approach, Quickslide combined excellent planning with fast execution to generate the highest visitor numbers at the show, amplifying their reputation as a fun, innovative, and community-driven brand.

A Campaign That Captured Attention

Sandra Berg, Marketing Manager, explains: “So much of social media these days is not about having something to say but having people take part and join in. Our Social Media Executive, Lucy Chisem, is brilliant at encouraging participation - literally dragging people out of their comfort zone. The energy from the footage perfectly reflects the enthusiasm Quickslide brings every day.”

Starting with a playful “phone call” video featuring their Sales Director and FIT Show’s commercial manager, Rik Henderson, Quickslide promoted their last-minute show entry with humor and personality. Regular countdown posts spotlighted product features, showcased staff proudly wearing FIT Show-branded gear, and built anticipation.

During the show, they launched the Legacy Protect window with a standout video, and kept energy high through behind-the-scenes clips, team Q&As, and interactive Instagram Stories that broadened their reach within the trade community.

Standout Social Media Moments

The campaign peaked with the creation of a Quickslide song and music video, inviting visitors to contribute dance moves. The resulting crowd-sourced video resonated widely, delivering some of the highest impressions and engagement numbers Quickslide has seen on LinkedIn and Facebook.

These impressive results translated into tangible business wins, with a strong response from both existing customers and new prospects. Many familiar faces placed follow-up orders shortly after the event, while a significant number of new connections were identified as high-value opportunities with strong long-term potential.

Building on Success at FIT Show 2027

Quickslide’s rapid rise at FIT Show 2025 proves the power of creativity combined with bold execution. Sandra Berg concludes: "Marketing is truly the lifeblood of everything we do, and the entire team is committed - from factory floor to boardroom - to creating campaigns that support our trade partners. FIT Show gave us the perfect stage to showcase what we do best, and the challenge now is to take it even further in 2027."

Nickie West, FIT Show event director, added: “It’s always a pleasure working with professional and experienced marketing teams like Quickslide’s, who know FIT Show almost as well as we do. They need little to no guidance from us to create impactful, high-energy campaigns that immediately align with and amplify our overarching show narrative.

“At FIT Show, we value brands that treat us as an extension of their marketing team - whether handing us a clear set of KPIs or trusting us to develop proven success strategies. Quickslide exemplifies this collaborative spirit, making them a true partner in driving engagement and creating memorable industry moments.”