Universal Trade Frames (UTF) is a mainstay in the UK’s fenestration industry, with three decades of manufacturing excellence and a commitment to customer-focused innovation.

The Shrewsbury-based fabricator offers an extensive range of high-quality uPVC and aluminium windows and doors, including the expanded Residence Collection, Optima Flush from Epwin, Spectus Vertical Sliders, and Solidor composite doors. With significant investment in state-of-the-art machinery and automation, UTF ensures every product is precision-engineered to meet exacting standards.

At FIT Show 2025, UTF unveiled key products from the Residence Collection, including the innovative Residence Open-In Door with Smart Security and the updated Spectus Vertical Sliding Sash Window featuring a slimmer 37mm meeting rail for enhanced aesthetics and performance. Their Solidor composite door range also attracted significant attention for combining style with advanced security features.

A Breakthrough Presence at FIT Show 2025

FIT Show 2025 marked a milestone for Universal Trade Frames. The company’s busy stand welcomed installers eager to explore the updated Residence Open-In Door with smart security integration, the refined Spectus Vertical Sliding Sash Window with a slimmer profile, and the stylish, secure Solidor composite doors.

The introduction of UTF’s single-source supply service - which enables installers to order windows, doors, and glass from one trusted supplier on a single deliverywas a standout innovation demonstrating their commitment to simplifying installer operations and reducing on-site complexity.

This success was capped by UTF’s double shortlisting at the G-Awards for Best Business Initiative and New Product of the Year, showcasing its leadership in innovation, product development, and customer service.

Richard Hammond, Sales Director, reflected: “FIT Show 2025 was the perfect platform to demonstrate our commitment to quality and innovation. Our customers valued the opportunity to see our products up close, understand the benefits of our single-source supply model, and connect with our team. We left inspired and excited to build on that success at FIT Show 2027.”

Leads and Partnership Work – 'We FIT Together'

After just six months, UTF is already seeing a 77% ROI and consistent month-on-month sales growth, thanks to a proactive approach to lead management. Supported by a telecan company working closely with their field sales team, UTF has left no stone unturned in pursuing every lead generated from FIT Show, resulting in amplified results and increased brand awareness.

Richard noted, “I recently featured on the Two Pigs in a Pod podcast where I referenced the FIT Show as the culmination of a huge amount of good, hard work. We have expanded our sales team from one to two Area Sales Managers since the show, evidencing the growth driven by our FIT Show participation.”

Richard also highlighted the importance of partnerships during the show: “I gained a lot from the Exhibitor Enhancement Day, making great connections there. Our supply chain partners, particularly Jo Trotman from Residence, were instrumental in recommending our stand builder, which proved to be a real success. Yale and Solidor provided brilliant support on the stand, helping to showcase our joint offer.”

He added,“The UTF in-house team was incredibly supportive, inspiring a ‘go big or go home’ mentality that powered our show presence. This wouldn’t have been possible without the confidence and leadership from the UTF leadership team.”

Setting New Standards in Trade Fabrication and Installer Partnership

At FIT Show 2025, Universal Trade Frames showcased their continued reinvestment in cutting-edge manufacturing technology, demonstrating how precision engineering enhances product quality and operational efficiency across their extensive range. Their bold new guarantee, “If it’s Faulty, it’s Free,” was officially launched at the show and drew significant attention from visitors, reinforcing UTF’s confidence in its high standards and commitment to installer peace of mind.

This guarantee resonated strongly with installers visiting the stand, who appreciated the assurance of reliability and the support mechanisms that UTF provides—key factors contributing to UTF’s rapidly growing reputation and strong market positioning.

Single-Source Supply – Simplifying Installer Success

UTF’s single-source supply service was another major highlight at FIT Show 2025. Visitors responded enthusiastically to how the streamlined ordering and delivery process reduces lead times and eliminates typical site challenges. This integrated service maximizes installers’ profitability while further cementing trust in UTF’s customer-centric approach.

Richard Hammond, Sales Director, reflected on the event: “FIT Show was the perfect platform to bring our key initiatives to life. Allowing installers to meet the team behind the products and experience firsthand the quality and innovation on offer helped us build strong customer relationships. It truly demonstrated the real value of partnering with Universal Trade Frames.”

Looking Ahead: We FIT Together at FIT Show 2027

Looking ahead to FIT Show 2027, UTF plans to leverage its momentum by expanding product ranges and deepening trade partnerships to elevate industry standards further. Richard emphasized,“‘We FIT Together’ means partnership in every sense - from quality products to shared ambitions and growth. Successful collaboration is fundamental, and FIT Show is the place where these partnerships are built and flourish.”

Nickie West, FIT Show Event Director, said: "Universal Trade Frames truly exemplify the spirit of ‘We FIT Together.’ Their commitment to innovation, partnership, and lead management has not only driven impressive growth but also strengthened the fabricator and installer community within the industry. FIT Show is proud to be the platform where companies like UTF can showcase their successes and build even stronger connections ahead of 2027."

Ready to take your place at FIT Show 2027?

FIT Show 2027 returns to NEC Birmingham from 18 - 20 May. Join leading brands and innovators shaping the industry’s future, like Universal Trade Frames. Secure your stand today and be part of the UK’s only dedicated fabricator and installer trade show. For exhibitor enquiries, contact the FIT Show team to discuss options and tailored opportunities.